Media Profile

This page is dedicated to work that I have produced from my media and communications course.

Music Programming : - Specialist Music Show

Cross Media Product : - Whitney Houston Documentary
- This was a project where I combined both my skills that I learnt in both Music Programming and Radio Documentaries to product a product which crosses over to both medias.

Radio Documentaries : - Technology Today

Radio Documentaries Group Work : - Relationships at University

Commercial Production for Radio : - Robert's Radio


Media Theory - Radio Studies

Research Report – Capital XTRA

Research Question: How does the total station sound of Capital XTRA appeal and target to their 15-34-target audience?

Introduction

Capital XTRA is a national commercial radio station in London broadcasting out across the UK as the first urban dance music radio station. Capital XTRA, previously known as Choice FM was recently rebranded to change the stations value and identity.

Three programmes that typify the stations output on Capital XTRA are; XTRA In the Morning with Kojo and Jade breakfast show from 6am – 9am, Afrobeats with Abrantee on Saturdays from 11pm – 1am and Tim Westwood also on Saturdays from 9pm - 11pm. I chose to focus on these programmes because I believe that they reflect the stations overall sound. Capital XTRA provides the audience with a variety of music ranging from RnB, Dance, Hip Hop, House, Rap and Afrobeats.

How they reflect the stations sound is through the music that they play and how they connect and draw in their audience but also how they offer a unique variety of content on their programming schedules. For example celebrity culture, youth related topics and new music and features culture is typically part of the programming schedule on Capital XTRA.

In this research report I’m going to focus on how the station sound as a whole captures its target audience.

Kojo and Jade’s show includes heavy communication and interaction with their audience, music and celebrity interviews. Where Abrantee’s show, which is on every late Saturday night at 11pm, is focused on African music the latest gossip and has less interaction with the listeners. Tim Westwood’s show at 9pm also features and focuses heavily on heavy Hip Hop music has less interaction with the listeners than the breakfast show does.

Overall these programmes individually mirror the station’s sound and appeals to the audience of 15-34 year olds, offering a variety of programmes and music to different age groups within their target audience.